Stay Ahead of South Africa's 55+ Market.
Join YEI clients, partners and business leaders following the 55+ market.
South Africans over 55 hold spending power most brands overlook. Each month, YEI brings you what we see across our community of 20,000+ newsletter readers and 3,000+ WhatsApp members, plus developments in the market worth your attention.
Get The 55+ Market Briefing
Join YEI clients, partners and business leaders following the 55+ market.
Free to subscribe. Unsubscribe at any time.
YEI News
New partners, upcoming events and webinars.
One Sourced Number
One useful number on the 55+ market, and what it means for your business.
Market Trends
Developments from South Africa and abroad worth your attention.
First-Hand Knowledge of the 55+ Market.
YEI's insight comes from direct contact with the South Africans who make up this market.
Each month, we draw on what we see across our community of more than 20,000 newsletter readers and 3,000+ WhatsApp members.
The briefing turns those observations into information business leaders can actually use.
A Focused Monthly Briefing.
Four useful inputs to help you stay closer to South Africa's 55+ market.
Partners, Events & Webinars
New YEI partners, upcoming events, webinars and other developments worth knowing about.
One Sourced 55+ Market Statistic
One properly sourced number on the 55+ market, together with what it could mean for your business.
What We're Hearing and Seeing
What our community told us this month, plus trends from South Africa and abroad in products, services and campaigns aimed at older consumers.
For People Who Build For, Sell To or Serve South Africans Over 55.
The 55+ Market Briefing is for the people making decisions about brands, marketing, products, customer experience and growth.
Brand Managers
Keeping brands relevant as markets change.
Marketers
Building stronger audience understanding.
Product Teams
Designing for changing consumer needs.
Business Leaders
Looking for opportunities in the 55+ market.
Customer Experience Teams
Serving older customers more effectively.
Agency Planners
Building strategy around real audience behaviour.
Business Development
Identifying new routes into the market.
Service Teams
Serving South Africans over 55 more relevantly.
a month
Useful Enough to Open. Focused Enough to Read.
One monthly briefing bringing together YEI news, one sourced market number, what our community is telling us, and trends from South Africa and abroad worth your attention.
Stay Ahead of South Africa's 55+ Market.
YEI news. One sourced market number. Community insight. Trends worth your attention.
Subscribe to The 55+ Market Briefing Free to subscribe. One useful email a month. Unsubscribe at any time.